
“Hey, check this out” a friend of mine said as he thrust his new watch
in my direction. We were meeting for a quick drink after work. I was
debating how much longer rush hour traffic would clog the freeways, and
he was excitedly talking about his new business venture. Our discussion
quickly turned to his new “toy”.
Cory recently purchased a watch that cost more than some cars. As a
successful businessman he was no stranger to expensive toys, but this
was different.
Along with his success in business came a desire to
participate in activities a little out of the ordinary. I don’t know if
he skydives, but he’s an avid back country snow skier and talks
frequently about sailing the ocean. After getting his airplane pilots
license, he started learning how to fly helicopters. Needless to say, he has an amazing
lifestyle and his new watch fits in perfectly.
In addition to being beautiful and a real work of art, the watch Cory now wears
contains an amazing bundle of technology. The little
device contains an emergency beacon with a GPS locator. If he is ever
lost in the wilderness, or at sea, he could pull a little pin to summon
help.
When that pin is pulled, technology in the watch takes over. Determining
his location it sends out an emergency signal. Rescuers are
notified and given his GPS coordinates, all to save his life.
That little watch got me thinking.
Technology has become so ingrained in our daily life that most people
are oblivious to it. Cell phones, televisions, and computers are what
people think about when they hear the word technology. But, technology
goes much, much deeper.
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| Company | Size | |
| Business Objects (BOBJ) | $235 | |
| Burlington Northern (BNI) | $170 | |
| Skyterra Comm. (SKYT) | $79 | |
| Barnes & Noble (BKS) | $28 | |
| Seattle Genetics (SGEN) | $25 | |
| Company | Size | |
| Oracle (ORCL) | $397 | |
| Apollo Group (APOL) | $83 | |
| Jake's Trucking (JKTI) | $55 | |
| IPC (IPCM) | $52 | |
| Business Objects (BOBJ) | $27 | |