Shorting Netflix
The Dynamic Wealth Report
February 1, 2012
by Corey Williams, Editor
Last Friday, I got a call from a friend who loves to gamble. As soon as
I answered the phone, the tone of his voice told me he’d gambled and
lost.
I couldn’t resist finding out what happened. I don’t know if it was
morbid curiosity or what, but I offered to meet him for a beer that
evening.
I knew this was going to be good. But what he told me blew my mind. And
I have to tell you so you never make the same mistake.
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Amazingly, this isn’t the first time something like this has
happened to him. He told me about three other times when he’d been so
certain about a trade that he put every dime he had into it.
There was a biotech company his cousin worked for. They were about to
release a miracle weight loss pill… But the drug never was approved and
the stock plummeted.
Then there was the triple leveraged bearish financial exchange traded
fund. He bought it on margin to juice up the leverage to hedge fund-esque
levels. But financial stocks surged higher for a week and wiped out his
entire investment.
And don’t forget about the ‘can’t miss’ for-profit-education stock on
the verge of “going gangbusters”. But the company ran afoul of the
Department of Education for their recruiting practices and the stock
lost 70% of its value overnight.
And now he’d lost big again shorting NFLX.
Here’s the deal…
My friend lost $30,000 shorting Netflix (NFLX) over the last week.
He shorted the stock at $97 on Monday. NFLX drifted lower over the next
few days. It reached a low of around $92. He could have captured a
$3,500 profit on the trade at that point.
But he was certain the company was going to report more bad news when
they announced fourth quarter earnings on Thursday. So he held onto his
short position in NFLX.
Unfortunately for him, he wasn’t the only one who thought NFLX was going
to have a lousy fourth quarter. In fact, short interest in Netflix went
up more than two million shares between December 30th and January 13th.
The open short interest skyrocketed to 11.4 million shares. That’s more
than 20% of all of the outstanding NFLX shares sold short one time. At
the time, NFLX was the fifth most shorted stock in the S&P 500.
Obviously, shorting NFLX had become a very crowded trade.
Then the unthinkable happened... NFLX reported better than expected 4th
quarter results. And the short squeeze was on…

Investors who were short NFLX before the earnings release scrambled to
buy back the stock. By the time the stock market closed on Friday, NFLX
had surged to more than $123. He lost $30,000. And he was certain his
broker was going to cover the trade on Monday if he couldn’t raise the
money to meet the margin call over the weekend.
Look, $30,000 may not be much if you’re investing hundreds of thousands
or millions of dollars. But his entire investing account was $50,000. And he’d put every single penny at risk shorting NFLX.
Obviously, I felt bad for him. And the worst part is he has a valid
argument about NFLX. The company has some big fundamental issues. And I
wouldn’t be surprised to see the stock trade lower over the weeks ahead.
He asked me where he’d gone wrong. He couldn’t understand how he could
be so wrong on the trade if he’s correct about the company’s
fundamentals.
I didn’t pull any punches…
First off, I didn’t like the trade for a number reasons.
Most
importantly, I don’t like crowded trades… especially when I’m shorting a
stock.
Simply put, if the short interest is too high, there’s a good chance of a
short squeeze like the one we saw in NFLX last week.
So, make sure you check a source like FactSet Research to make sure the
open short interest isn’t above 10%.
What’s more, never put your entire account at risk on a single trade.
Especially if you think it’s a sure thing!
Learn from my friend’s mistakes.
There’s no such thing as a sure thing
when you’re investing. And always keep your positions properly sized. If
you can follow those two simple rules, you’ll be a step ahead of most
amateur investors.
Good Investing,
Corey Williams
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