AAPL Earnings Will Fuel The Markets Next Move
The Dynamic Wealth Report
October 18, 2011
by Robert Morris, Editor
Are you ready for Apple’s (AAPL) earnings?
You better be… The consumer electronics heavyweight will report fiscal
fourth quarter earnings today after the markets close.
The consensus estimate is for a cool $7.31 per share. But there are
whispers of earnings coming in as high as $8.42 per share!
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I know it sounds crazy… but the entire market’s next move is hinging
upon what AAPL does today.
Let me explain…
Analysts weren’t always expecting AAPL to earn $7.31 per share this
quarter. In fact, when the quarterly estimates first came out back in
2009, they were only expected to make $2.54 per share.
In other words, analysts have increased their estimates by a whopping
187% since they first came out. And it’s one of the few stocks analysts
continued to increase estimates for as the economy slowed over the
summer.
It’s no wonder AAPL has shot up more than 150% over the same time.

Look, it’s not rocket science… The more money Apple makes and the more
money they’re expected to make, the more money their stock is worth.
Here’s the problem…
If Apple disappoints, it will send a clear signal to investors. It tells
everyone even the mighty AAPL isn’t immune to the slowing economy. And
the days of AAPL consistently growing earnings and beating expectations
are over.
If AAPL can’t grow earnings in this economy, I don’t think anyone can.
And that’s the kind of bad news likely to send this market careening off
a cliff…
The good news is… I don’t see AAPL missing estimates.
Simply put, Apple executives are great at managing expectations. And
they have too many popular products in the midst of wide scale adoption
to screw this up. (I know it doesn’t impact this quarter’s earnings, but
they’ve already sold more than four million of the new iPhone 4S’ in three
days!)
More importantly, investors will be focusing on what Apple’s new CEO,
Tim Cook, has to say. And at the forefront of investors’ minds is… “What
will he do with the hoard of cash (around $82 billion) on AAPL’s balance
sheet?”
Look, everyone knows Apple is a great company today because of
innovation. And Steve Jobs was the genius behind it. But sadly, he’s no
longer with us.
Now, more than ever, investors need the new CEO to show how AAPL plans
to continue innovating. And a big clue is how they intend to manage
their hoard of cash.
Here’s the bottom line…
If Apple misses earnings today, it’s going to get ugly. The entire
market will likely nosedive along with AAPL this week. But if they meet
or beat estimates and deliver clear guidance about how they intend to
continue growing and innovating, we should see it spur the stock and the
entire market higher this week.
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